The Revenue Expertise Your Company Needs. Size for Where You Actually Are.
Our
Values
Data Before Opinion
We don't arrive with conclusions. We bring frameworks, ask the right questions, and let your data tell the story. If the answer surprises us, that's information worth having.
Built to be handed off
Everything we design — every model, every system, every cadence — is built for your team to own and operate without us. Dependency is not a business model we believe in.
Clarity over complexity.
A forecasting model your CFO can't read in a board meeting isn't a good forecasting model. Every recommendation we make should be explainable to a manager, not just an analyst.
Honest before comfortable.
We will tell you what the data says, what the structure reveals, and what we think — including the things that are harder to hear. That's the only kind of advisory worth paying for.
OUR PEOPLE
Who You’re Working With
Michael Crowder
Founder, RevSpan Advisors
Michael founded RevSpan Advisors after thirteen years advising C-level GTM leaders at some of the most analytically demanding organizations in B2B — Fortune 50, Fortune 500, and PE-backed SaaS businesses operating from $100M to $2 billion in ARR.
Before he ever built a forecasting model or designed a RevOps function, Michael carried a quota. He has won deals and lost them, sat in pipeline reviews from the rep's chair, and felt the gap between what the CRM says and what the quarter actually delivers. That experience shapes everything about how RevSpan approaches its work — because the advice is built on what actually happens in the field, not just what the data suggests it should.
His work spans the full revenue operations stack: sales forecasting, ICP development, intent signal strategy, capacity planning, compensation design, management systems, and the organizational design of RevOps functions built to scale. He has shortened sales cycles, improved win rates, and helped CROs walk into board meetings with forecasts they could actually defend.
The analytical foundation runs deep. Michael holds an undergraduate degree in Economics and Marketing from the University of Oklahoma and a Master of Science in Data Science from SMU, where his work focused on natural language processing, classification algorithms, and geospatial data visualization. The models are rigorous. The recommendations are practical. That combination is harder to find than it sounds.
When you work with RevSpan, you work with Michael — directly, on every call, through every deliverable. That's not a limitation. For the clients RevSpan serves, it's exactly the point.
Outside of Work
Michael lives in North Texas with his family. He grew up in a Navy family that moved often, eventually finding his footing in rural Northern Oklahoma — graduating in a class of 23 and becoming the first in his family to attend college. In the summers, you'll find him in the mountains. In the winters, closer to the water.
CONNECT WITH US
The best engagements start with an honest conversation — not a pitch.
If what you've read here sounds like the conversation you've been trying to have internally, let's have it together. Tell us where you are, what's breaking down, and what you're being asked to solve. We'll tell you whether we're the right fit — and if we're not, we'll say so.