ABOUT
I'm Michael Crowder. I make revenue numbers explainable.
I founded RevSpan Advisors after 13 years advising C-level go-to-market leaders at Fortune 50, PE-backed, and high-growth companies, public and private.
I started in sales. I carried a quota, won deals, lost deals, and sat in pipeline reviews from the rep's chair. Then I moved into deal desk, forecasting, compensation, and revenue operations leadership, including P&L responsibility and teams of 20.
I've worked with sales organizations from 15 people to more than 700. That path shapes the work. I build models with the rigor of a data scientist and the skepticism of someone who has had to hit the number they produce.
HOW I WORK
Four rules I don't break.
Data before opinion.
I bring frameworks and questions, not conclusions. If the data surprises us, that's worth knowing.
Built to hand off.
Every model, workflow, and cadence is designed for your team to own. Dependency is not my business model.
Clarity over complexity.
If your CFO can't follow the model in a board meeting, it isn't a good model.
Honest before comfortable.
I'll tell you what the data says, including the parts that are hard to hear.
M.S. in Data Science, Southern Methodist University
B.B.A. in Economics, University of Oklahoma
I grew up in a Navy family that moved often. I found my footing in rural northern Oklahoma, graduated in a class of 23, and became the first in my family to attend college. Today I live in North Texas with my family.
I'm an avid reader of literature and history. I'm happiest outdoors. And I am a lifelong sucker for a good cookie.