Your reps are working. Your tools are running. Your revenue still isn’t predictable.
RevSpan Advisors embeds as your fractional VP of RevOps — building the forecasting models, compensation frameworks, ICP strategy, and deal management systems that turn a growing sales team into a predictable revenue machine. No full-time hire. No agency layer. Senior revenue infrastructure work, sized to where you actually are.
When headcount grows faster than systems, the gaps compound quietly until a missed quarter forces the conversation. By that point, you're already behind.
• Reps don't know who to prioritize — ICP lives in someone's head, not a model. Territory is gut feel. Pipeline is crowded with accounts that will never close.
• Forecasts miss by 30% or more — Every rep has a different number. Leadership has a different number. The board has questions nobody can answer cleanly.
• Comp plans pay for the wrong behaviors — Reps optimize for what gets them paid. If the plan isn't designed carefully, they optimize for activity instead of revenue.
• Deals stall with no process — Every exception becomes a negotiation. Discounts are inconsistent. Gross margins drift down and nobody has a clear line back to why.
• CROs can't answer the board's most basic question — Why did we miss? Without clean data and a documented methodology, that answer doesn't exist.
The companies that scale past $50M aren't the ones with the best salespeople. They're the ones who built the revenue infrastructure early enough — before the gaps started compounding.
Most companies at your stage are scaling their team before they build the infrastructure around it.
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A diagnostic conversation. We look at where your revenue infrastructure has gaps — not the symptoms, the root causes. You'll leave with a clearer picture of what's holding your growth back, regardless of whether we work together. Not a sales call. No pitch. No commitment.
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For most clients, the right starting point is a Diagnostic Sprint — a bounded, 30-day engagement that produces a findings deck and a clear recommended path forward. It's the fastest way to go from 'something is broken' to 'here's exactly what we need to fix and in what order.' Sprints are scoped to a specific problem area: forecasting architecture, ICP and pipeline quality, comp plan design, or capacity planning.
Every Sprint deliverable includes a recommended next engagement — including a specific fractional proposal if the work warrants an ongoing partnership.
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Retainer engagements are structured around what your company actually needs right now — not a packaged service. The level of engagement scales with your ARR, your team size, and the scope of what needs to get built.
• Foundation — One focused workstream. Monthly deliverable and exec check-in. Async access throughout. Best fit for $10M–$25M ARR companies building their first real RevOps function.
• Growth — Two parallel workstreams plus management systems build. Bi-weekly executive alignment. Monthly board-ready summary. Best fit for $25M–$60M ARR companies where nothing is repeatable yet.
• Embedded — Full RevOps leadership across all four pillars. Weekly executive and board engagement. Ownership of the RevOps roadmap. Best fit for $50M–$100M ARR companies where the CRO is drowning and a full-time hire is 90 days away.
Everything built is designed to be handed off. The goal is never dependency — it's a revenue infrastructure your team can run after we're done.
How we work together
The Work
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A board-ready forecast you can defend every quarter. Quantitative models built on stage-weighted pipelines, historical conversion rates, and sales velocity metrics — calibrated to your business, not a generic template. Clients running this model hit less than 5% forecast error. That's the difference between a CRO who walks into a board meeting with a number they trust and one who's hoping the quarter closes the way they think it will.
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Pay reps for the behaviors that actually close revenue. Most comp plans incentivize activity. The best ones drive specific behaviors that lead to closed-won. We design compensation structures aligned to your growth targets and unit economics — and eliminate the ambiguity that leads to disputes, attrition, and missed quarters.
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Put reps in front of the right accounts. When reps know exactly who to call and why, pipeline generation efficiency goes up and average sales cycle comes down. ICP work here is data-driven — built from your closed-won history, expansion accounts, and churn patterns, not assumptions about who you think your best customer is.
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From first charter to full operating model. Whether you're building RevOps from scratch or maturing a function that's outgrown its structure — org design, role clarity, cross-functional workflows, management cadences, and governance frameworks. Designed so your team can own it when we're done.
Real Results
65%
Gross Margin Improvement
Built the first enterprise deal desk at a PE-backed SaaS company from scratch. Gross margins moved from the mid-40s to 65% within 12 months. Implemented a weekly cross-functional review cadence (CEO, CFO, Controller, General Counsel, CRO, Product), a formal request and governance process, and pre-built deal structures designed to hit margin targets without slowing deal velocity.
30%
Faster Deal Velocity
Governance frameworks and approval processes that compressed enterprise deal cycles — without sacrificing compliance or margin discipline.
20%
Win Rate Improvement
Predictive pipeline models at a SaaS organization improved competitive win rates across the full book of business.
<5%
Forecast Error Rate
Quantitative forecasting architecture achieving accuracy within 5% of actuals — board-ready, every quarter.
OUR MISSION
Enterprise-Grade Revenue Architecture.
Now Available at Your Stage.
Most companies at the $10M–$100M stage face the same dilemma: hire a full-time VP of RevOps at $250K+ and hope they build the right things, or keep improvising and watch the gaps in your revenue infrastructure quietly compound.
RevSpan Advisors offers a third path.
Thirteen years building revenue infrastructure at Fortune 500 companies and PE-backed SaaS organizations — including teams of 700+ sales professionals down to 15 and ARR environments above $100M to $2B. The forecasting models, compensation frameworks, and operational systems built in those environments are now available to companies at your stage, on a retainer or project basis.
